While you were away

Batman vs Superman: Dawn of Justice PH Mall Tour

March 14th, 2016 | by Z. Gonzales

March 12, 2016 – In anticipation of the premiere of Warner Bros. Pictures Batman vs Superman: Dawn of Justice, SM Supermalls in collaboration with Warner Bros. Consumer Products and DC Entertainment and licensing representatives Pacific Licensing Studios (PLS) in the Philippines presented a touring mall event themed as “Choose Your Side”.

BVS 3The mall tour series’ concluded at SM North EDSA’s The Block where a construction of the Dark Knight’s Gotham city was depicted alongside Superman’s Metropolis. The venue was also lined with a number of Batman vs Superman collectibles and one-offs including a 1:1 scale replica of the Batmobile as well as statues of the three main characters – Batman, Superman and Wonder Woman.

BVS 2Photo booths, gaming stations, collector’s exhibits and a pop-up store with exclusive movie merchandise also lined the venue. There were also a number of activities that the organizers of the event have prepared for the participants of the tour where winners were awarded different merchandise.

BVS 1The Lego Group also put up a play area at the event which featured a Lego mosaic of Batman and Superman. Other partners of WBCP that were also at the event include B’lue flavored water, Peppero snack, Silverworks and Energizer batteries.

On top of all these, Warner Bros. Pictures and PLS also teamed up with fashion retailer Penshoppe and watch maker Axis to launch a collection of Batman vs Superman: Dawn of Justice branded limited edition apparel and accessories.

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